Appendix L: Google Business Profile Events Table of Contents
- How To Access Google Profile Events
- 3 Types of Google Business Profile Posts
- Posting Google Business Profile Events via Desktop
- How To Add Your Google Business Profile Events via Desktop
- Event Publication and Sharing
- Posting Google Business Profile Events via Mobile
- How To View and Link Events Via Mobile
- Why Post Events To Your Google Business Profile?
- What NOT To Post
- Event Post Template For Dentists
- Event Post Template For Orthodontists
- Event Post Template For Florists
- Event Post Template For Electricians
- Event Post Template For Plumbers
- Event Post Template For HVAC Contractors
- Event Post Template For Roofers
- Event Post Template For Self Storage Facilities
1. Updates or Posts (See Appendix M)
Update posts provide information about your business or organization, a new product or service, a new hire or something new about your business.
2. Offers (See Appendix K)
Offer posts are used for promotions or sales. Offers appear near the top of your profile on Google Search and Maps (a great reason to use them). Offer posts also appear with all the other posts in the UPDATES section of your profile.
Posting Google Business Profile Events Via Desktop
How To Add Your Event Via Desktop
Next, a new screen will open with fields for EVENT TITLE, START DATE, START TIME (optional), END DATE, END TIME (optional) DESCRIPTION, PHOTO and LINK TO EVENT PAGE or BOOKING PAGE. You don’t need to add an event link, but you’ll want to so that you can link to a page on your site or another page that contains your event registration.
Posting Google Business Profile Events Via Mobile
Why Post Events To My Google Business Profile?
Events Reach Customer Who May Not Visit Your Site
When you post events to your Google Business Profile, the offers are publicly available for all visitors to your profile to see without having to go to your website or call you.
Event Posts Can Be Promotional
GBP events can be used to promote new products, new services, sales, specials and unique offers that all expire. That’s part of the appeal, GBP offer posts are fresh content for your listing.
What Not To Post To Your GBP?
Do Not Include Your Phone Number On Events
In an effort to minimize what they call “phone stuffing”, Google does not allow post content to include a phone number.
You can use the “Call Now” button with a post that uses your verified Google Business Profile number
Do Not Repost The Same Event Posts
It’s a common practice for social posting to circle through content over the course of a year. Google prohibits posting the same content multiple times.
Make sure each of your event are unique. Change the posts up a bit, it doesn’t take much to make each one unique.
Prohibited Content
Google prohibits the following content on its Google Maps Platform which includes Google Business Profiles:
- Harassment
- Hate Speech
- Offensive Content
- Personal Information
- Fake Engagement
- Impersonation
- Misinformation
- Misrepresentation
- Obscenity
- Profanity
- Sexually Explicit Content
- Adult-Themed Content
- Violence
- Restricted Content
- Dangerous Content
- Illegal Content
- Child Safety
- Terrorist Content
- Off Topic Content
- Advertising & Solicitation
- Repetitive Content
You can view Google’s prohibited and restricted content guidelines for yourself.
