Google Business Profile Guide

Appendix P: Google Business Profile Reviews

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Google Business Profile Guide Appendix P Google Business Profile Reviews

The Importance of Google Reviews

Positive online reviews can make all the difference between a successful business and one that struggles. Google Business Profile Reviews stand apart from other review sites and platforms because they’re integrated with your Google Business Profile and Google’s search results. Harnessing the power of Google Business Profile Reviews can lead to increased visibility, credibility, and ultimately, more customers.

Favorable, four to five star Google Business Profile Reviews serve as a public endorsement of your business. Unfavorable ones serve as a filter that turns would-be customers away.

Though many people make their buying decisions based on a business’ star rating, a significant percentage of people actually read the reviews. This provides insight into the experiences of past customers. 

Positive reviews act as virtual testimonials, convincing skeptical prospects that your business is trustworthy and reliable and that your products and services are worth the price. 

Negative reviews bring to light problems that others may seek to avoid.

review signals 15 map pack

Attracting More Customers Through Reviews

Four and Five Star Google Business Profile Reviews help you build trust among potential customers. These reviews influence future customers buying decisions.

A consistent flow of favorable reviews provides Google what’s it’s looking for when deciding which businesses to prioritize in its search results. One of the numerous factors Google takes into consideration is the number and quality of reviews. Positive reviews increase your chances of appearing higher in search results, creating greater visibility for your business.

Because Google Business Profile Reviews are integrated directly into Google Maps and Google Business Profiles, they’re easily accessible to mobile users searching for businesses near their location. When a user searches for a service or product you offer, your business listing (complete with reviews)  is prominently displayed on the map. This visibility can give your business a competitive edge and drive traffic directly to your storefront or website

Engaging With Your Customers

To fully harness the power of Google Business Profile Reviews, you need to actively engage with your customers. The more of a personal connection you have with your customers, the easier it is to ask them to leave a review and the more likely they’ll be do so, often without needing to ask.

Make It Easy For Customers To Leave A Review

Making it easy for customers to leave reviews goes a long way to generating them. Customers are more likely to leave reviews when prompted, especially if they’ve had a positive experience.

Appendix P 97 percent check a business responses to reviews

Respond To All Reviews

Don’t shy away from responding to both positive and negative reviews. Show your appreciation to customers who leave positive feedback, as this reinforces their satisfaction and boosts your online reputation further. When it comes to negative reviews, address them promptly and professionally. Responding to negative feedback demonstrates your commitment to resolving issues and shows potential customers that you care about customer satisfaction.

Leverage Reviews In Your Marketing

Consider leveraging Google Business Profile Reviews in your marketing efforts. Highlight snippets of positive reviews on your website or social media platforms. Share success stories from happy customers. By showcasing the positive experiences others have had with your business, you can attract more customers and position your brand as a trusted and reliable choice.

4 Proven Ways To Generate Google Reviews

Method 1: Quick and Easy Review Generation

Quick and Easy Review Generation

10 Steps For Doing It Yourself

1. Sign up for an SMS text platform.
2. Obtain a mobile number for
use on the platform.
3. Create a Keyword such as “reviewrequest”
4. Assign your Keyword to your mobile number (from step 2).
5. Add your customer names and mobile numbers (if you have their permission).
6. If not, create a flyer or business card with a QR code that links to an SMS text opt in form.
7. Craft a message asking customers to leave a review.
8. Include a short link to your SMS optin page.
9. Send SMS text messages asking your customers for a review.
10. Respond to the reviews via your Google Business Profile Reviews module.

Method 2: Staff Entered Automated Review Requests

In this method, a staff member enters the customer information into your web form. This triggers an email, SMS text or both, which asks the customer to leave a review and provides a link to your Google Business Profile Reviews page to do so.

staff entered review request
Review Email
Review Request Email
Review SMS
Review Request SMS
Google Review Page
Google Review Page

10 Steps For Doing It Yourself

1. Sign up for a web form builder.
2. Use the web form builder’s domain or register a domain of your own and link them.
3. Add your email to the web form as the “email sender” 
4. Add your SMS enabled mobile number as the “sms sender” and assign an SMS “keyword”.
5. Add your customer names, emails and mobile numbers (if you have their permission).
6. If not, create a flyer or business card with a QR code that links to a customer facing version.
7. Craft an email and SMS message for customers who optin.
8. Create a short link to your Google Business Profile Reviews page.
9. Create the SMS and Email automation.
10. Respond to the reviews via your Google Business Profile Reviews module.

Want Some Help? We’ll Do It For You..

We’ll do everything above, then all you’ll need to do is…
1. Assign a staff member to enter each customer’s information into the web form.
2. Respond to customer reviews

If Your Customer Info Is On A Spreadsheet:
If you have your customer information on a spreadsheet we can use that.

If You’d Prefer Customers To Opt in Themselves:
See Method 3 (below).

Method 3: QR Code To Customer Review Optin Page

In this method, customers scan a QR code that links them to Review Opt In web form. This triggers an email, SMS text or both which asks the customer to leave a review and provides a link to your  Customer Review Opt In page to do so.

QR Code To Customer Review Responsive Optin Page
Review Email
Review Request Email
Review SMS
Review Request SMS
Google Review Page
Google Review Page

Why Not Link Directly To My Google Review Page?

That’s a great question. The reason to link the QR code to a Customer Review Opt In page rather than link directly to your Google Business Profile Reviews page is simple…

If you link directly to your Google Business Profile Reviews page, you lose the ability to communicate with your customers.

A Review Opt In Page enrolls customers onto a customer list that you own. While you shouldn’t do things that would be considered “review gating”, there’s nothing wrong with offering things to your best customers. That only makes sense. That’s what you want to do. You want to segment your customer list so that you’re more effective in your communication. That’s what drives more profitable business.

10 Steps For Doing It Yourself

1. Sign up for a web form builder.
2. Use the web form builder’s domain or register a domain of your own and link them.
3. Add your email to the web form as the “email sender” 
4. Add your SMS enabled mobile number as the “sms sender” and assign an SMS “keyword”.
5. Add your customer names, emails and mobile numbers (if you have their permission).
6. If not, create a flyer or business card with a QR code that links to a customer facing version.
7. Craft an email and SMS message for customers who optin.
8. Create a short link to your Google Review page.
9. Create the SMS and Email automation.
10. Respond to the reviews via your Google Business Profile “reviews” module.

Want Some Help? We’ll Do It For You..

We’ll do everything above, then all you’ll need to do is…
1. Hand out business cards and ask customers to use them to leave reviews.
2. Respond to customer reviews

Method 4: QR Code Customer To Google Review Page

In this method, customers scan a QR code that links them directly to Your Google Business Profile Reviews page.

10 Steps For Doing It Yourself

1. Sign up for an SMS text platform.
2. Obtain a mobile number for
use on the platform.
3. Create a Keyword such as “feedbackrequest”
4. Assign your Keyword to your mobile number (from step 2).
5. Add your customer names and mobile numbers (if you have their permission).
6. If not, create a flyer or business card with a QR code that links to an SMS text opt in form.
7. Craft a message asking customers to rate their experience on a 1-5 scale (5 being best).
8. Setup a conditional automation that responds to them based upon the number they text back.
9. For “positive” feedback (4-5) reply with a link to your VIP or provide a special phone number.
10. For “negative” feedback (1-3) reply asking how you can resolve the problem.

Want Some Help? We’ll Do It For You..

We’ll do everything above, then all you’ll need to do is…
1. Hand out business cards and ask customers to use them to leave reviews.
2. Respond to customer reviews

How To Get Customer Feedback

Staff Entered Automated Feedback Requests

In this method, a staff member enters the customer information into your web form. This triggers an SMS text which asks the customer for feedback on a scale of 1 to 5 (5 being best).

Satisfaction 1-5
Feedback Request SMS
Feedback Request SMS
Positive Feedback SMS
Positive Feedback
Negative Feedback SMS
Negative Feedback
Communication
Communication

This Generates Feedback, Not Online Reviews

Feedback is private communication between a business and its customers. By requesting feedback from your customers, you can discover problems that you may not realize exist. You’ll also get confirmation of the things you do well and things your customers like most.

You’ll want to use this feedback to not only to improve your business operations, but also to better communicate with your customers.

Sending feedback requests are a supplement your review generation efforts, not a replacement. You’ll still need to generate reviews on a consistent basis

10 Steps For Doing It Yourself

1. Sign up for an SMS text platform.
2. Obtain a mobile number for use on the platform.
3. Create a Keyword such as “feedbackrequest”
4. Assign your Keyword to your mobile number (from step 2).
5. Add your customer names and mobile numbers (if you have their permission).
6. If not, create a flyer or business card with a QR code that links to an SMS text opt in form.
7. Craft a message asking customers to rate their experience on a 1-5 scale (5 being best).
8. Setup a conditional automation that responds to them based upon the number they text back.
9. For “positive” feedback (4-5) reply with a link to your VIP or provide a special phone number.
10. For “negative” feedback (1-3) reply asking how you can resolve the problem.

Review Gating Advisory

What is Review Gating?
Review gating occurs when a business asks for a customer’s feedback and directs a customer leaving positive feedback to the business’ Google Business Profile Reviews Page while directing a customer leaving negative feedback to a different page in an attempt to resolve the issue.

Why Is Our Suggested Feedback Process Not Considered Review Gating? 
While this method asks a customer for feedback and segments the response, it does not ask for review.

Positive feedback offers the customer the next logical step, a link to a VIP program or a phone number to make a reservation or place an order.

Negative feedback asks what the business can do to resolve the customer’s issue.

In neither case does the business ask the customer to leave a review. There’s nothing posted publicly in this communication.

Want Some Help? We’ll Do It For You..

We’ll do everything above, then all you’ll need to do is…
1. Assign a staff member to enter each customer’s information into the web form.
2. Respond to customer reviews 

If Your Customer Info Is On A Spreadsheet:
If you have your customer information on a spreadsheet we can use that.

Using The Google Review Link Generator

This is a free tool available to everyone visiting Appendix P

Using Review Link Generator

Step 1. You’ll need to generate your unique Google Business Profile Reviews Link. Click the button below to do that. The link generator pulls your business from the Google Map database. There’s a support link on the link generator page, should you have any issues.

Step 2. Once your business is found, the link generator will create a QR code that links to your unique Google Review page. Download the QR code and add it to a business card or flyer (as illustrated).

Step 3. Use the flyer or business card you printed in step 2 as a conversation piece to engage with your customers. Ask them to scan the QR code and leave a review.

It’s that simple, but keep at it. You’ll want to consistently generate reviews.

Click the button below to generate your unique link.

Review Starter Pack

Review Starter Kit

One Click Review Link Setup

We setup a one click review link to your Google Business Profile Reviews page or your Review Opt In Page and brand the link to your business.

Print Materials

  • 500 premium printed business cards
  • 10 –  8 ½ x 11 premium signs with a custom QR code with your unique Google review link

Review Starter Pack Regular Price $449 Today Only $387.50

How To Respond To Google Reviews

Quickly Respond Using AI

The 3 Step Automated Review Process

The 3 Step Automated Review Process

Step 1. Our AI engines writes a reply to each review (you can watch as it writes a response in real time).

Step 2. If you’re not happy with the reply our AI engine writes, simply click the “re-write reply” button to generate a new one. You can keep re-writing replies until you find one you’re happy with, but in most cases you’ll find you won’t need to.

Step 3. Click the “update on Google” button to publish the response to your Google Business profile.

It’s that simple! 

How The AI Review Response Platform Works

Step 1: Connect Your Google Business Profile

Step 1 Connect Your Google Business Profile

Step 1. Connect your Google Business Profile to the platform and it will automatically import all of your Google Reviews. If you manage more than 1 Google Business Profile, you’ll need a separate login for each.

Step 2: The AI Engine Writes Responses To Each Review

Step 2. Our AI review response engine automatically writes responses to each of your Google reviews. 

If you don’t like the response, click the “re-write reply” button to generate another responses. You can keep clicking the button until you find a response you’re happy with. It only takes a few seconds. 

You can intervene before a review is responded to or just let the system respond automatically, that’s up to you. You can also edit any response even after it’s published to Google.

Step 3: Email Notification For Each Review & Response

Step 3. The platform automatically emails you when someone leaves a review. The email provides the review and the AI response. You can easily approve, rewrite or edit the response before it posts to Google.

Put our AI review response platform to work for you…

100% Free. No Credit Card Needed.

How To Leverage Your Fanatical Fans

Turn Reviews Into Customer Generating Content

Fanatical Fans

What Are Fanatical Fans? They’re your best customers, clients and patients. They post about their experiences with you for others to see. 

The Problem. Most of your fans are local with a limited sphere of influence. Their posts reach their family, friends and peers, but not the your local community at large. 

Our Solution. Our Fanatical Fans Service amplifies the reach of your fans. How? We repurpose your social media reviews, including the ones on Facebook that nobody sees. We search engine optimize them and create a testimonial wall for your website. We also create Cinematic Social Posts and Reels that showcase these great testimonials as short-form content.

leverage your customer testimonials to bring in new customers

You've reached the end of Appendix P

GMB Guide Appendix

Google Business Profile Guide Appendix A How To Use This Guide While Working On Your Profile DoMyGBP
Google Business Profile Guide Appendix B Other Versions Of This Guide
Google Business Profile Guide Appendix C Google Support Resource Directory
Google Business Profile Guide Appendix D Google In Depth
Google Business Profile Guide Appendix E How To Use Google Carousel Cards
Google Business Profile Guide Appendix F Google Business Profile Categories
Google Business Profile Guide Appendix G Google Business Profile Industries
Google Business Profile Guide Appendix H NAP And Citations
Google Business Profile Guide Appendix I Google Business Profile Q and A
Google Business Profile Guide Appendix J Google Business Profile Chat
Google Business Profile Guide Appendix K Google Business Profile Offers
Google Business Profile Guide Appendix L Google Business Profile Events
Google Business Profile Guide Appendix M Google Business Profile Posting
Google Business Profile Guide Appendix N Google Business Profile Photos
Google Business Profile Guide Appendix O Google Business Profile Videos
Google Business Profile Guide Appendix P Google Business Profile Reviews
Google Business Profile Guide Appendix Q Google Maps Platform
Google Business Profile Guide Appendix R Google Business Profile Ranking and SEO
Google Business Profile Guide Appendix S Voice Search
Google Business Profile Guide Appendix T Google Local Guides

About Us

DoMyGMB.com is part of the DoCorporate.com network, focused on helping small business owners make the most of their Google Business Listing (Google Business Profile formerly Google My Business).
DoCorporate.com is one of the fastest growing customer monetization companies in the world. The company is located in South Florida. In addition to its proprietary Customer Monetization Method, offers digital marketing services and business growth resources to businesses in the United States, Canada, Europe and Australia.
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