How To Quickly Manage Your Google Business Profile
Chapter 3 provides a snapshot into each module and links to the chapter or appendix that details how to quickly manage your Google Business Profile for each.
Your Google Business Profile
Desktop View
Mobile View
Learn About A Specific Google Business Profile Module
Business Profile Settings
In This Section
This section contains all the information about your Google Business Profile Settings, Notifications, Adding a New Business Profile, Help & Support, Sending Feedback and Terms of Service.
People and Access
This section is where you go to add, edit or remove people’s access to your Google Business Profile.
Add People
This section is where you go to add people’s access to your Google Business Profile.
Invite People
This section is where you go to add, edit or remove people’s access to your Google Business Profile.
The Email Invitation Looks Like This
The recipient just needs to click the “accept” button to be added to the Google Business Profile.
Acceptance Looks Like This
The recipient just needs to click the “View Profile ” button to view the Google Business Profile.
Remove People
This section is where you go to remove people’s access from your Google Business Profile.
Edit Profile
In This Section
This section contains all the information about your business. It includes categorizing your business, describing it, your contact information, your hours of operation, your location and service area.
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Mobile View
Visit Chapter 5 For Specific How To's
Step by step instructions on completing this section can be found in Chapter 5 (How To Edit Your Google Business Profile) by clicking here.
Read Reviews
In This Section
This section not only lets you “read reviews”, it allows you to sort your reviews and respond to them. You can get more reviews by clicking the “Get More Reviews” button on the upper right portion of the screen.
Consistently generating and responding to reviews is an important part of how to quickly manage your google business profile.
Desktop View
Mobile View
Step 1: Click “Customers”
Step 2: Click “Reviews”
Visit Chapter 16 For Specific How To's
Detailed instructions on making the most of this section, can be found in Chapter 16 of this Guide by clicking here.
And Visit Appendix P For A Deep Dive Into Reviews
Detailed instructions on making the most of this section, along with tools to make it easier to generate and respond to reviews can be found in Appendix P of this Guide by clicking here.
Messages
In This Section
Because SMS text provides immediate, one-to-one communication it has become a central part of this chapter on how to quickly manage your Google business profile listing.
Desktop View
Mobile View
Step 1: Click “Customers”
Step 2: Click “Messages”
Visit Chapter 10 For Specific How To's
Step by step instructions for adding and viewing messages can be found in Chapter 10 of this guide.
And Visit Appendix J For A Deep Dive Into Messages
In addition to a deep dive into Google Business Profile Messages, Appendix J includes FAQ message templates. Message FAQ’s make it easier for potential customers to get answer to common questions. Visit Appendix J of this guide.
Add Photo
In This Section
Adding your logo and a cover photo to your profile are one time additions to the “add a photo” section of your profile. However adding and updating photos requires some ongoing work. When considering how to quickly manage your Google business profile, you want to make sure you create a library of photos that can be quickly uploaded to your profile. This becomes increasingly important if your business is impacted by seasonal changes or when you introduce new products and services.
Desktop View
Mobile View
Step 1: Click “Promote”
Step 2: Click “Photo”
Visit Chapter 9 For Specific How To's
Step by step instructions on completing this section can be found in Chapter 9 of this Guide by clicking here
Performance
In This Section
The performance section of your profile answer the question of how to quickly manage your Google business profile. This section show you both at a quick glance and by drilling down across different timeframes, how to improve the performance of you profile. You’re provided with an overview, look into your calls, your message activity, any bookings, direction requests and clicks from your profile to your website.
Desktop View
Mobile View
Step 1: Click “Promote”
Step 2: Click “Performance”
Visit Chapter 15 For Specific How To's
Step by step instructions on completing this section can be found in Chapter 15 of this Guide by clicking here
Advertise
In This Section
This section links your Google Business Profile to your Google Ads account (if you have one). If using Google ads, linked account is how you quickly manage your Google business profile ads (in addition to search or display ads).
Desktop View
Mobile View
Step 1: Click “Promote”
Step 2: Click “Advertise”
Visit Chapter 17 For Specific How To's
Step by step instructions for viewing accessing your Google Ads account through your Google Business Profile can be found in Chapter 17 of this guide.
Edit Products
In This Section
This is the section of your Google Business Profile where you’ll add and edit your products. Google gives you the option to not only add them, you can categorize them as well. This is how to quickly manage your Google business profile product catalog.
Desktop View
Mobile View
Step 1: Click “Edit Profile”
Step 2: Click “Products”
Visit Chapter 8 For Specific How To's
Step by step instructions for adding and editing products can be found in Chapter 8 of this guide.
And Visit Appendix F For Specific Categories
For a list of Google Business Profile Categories visit Appendix F of this guide.
Step 1: Click “Promote”
Step 2: Click “Add Update”
Visit Chapter 7 For Specific How To's
Step by step instructions for adding or editing services can be found in Chapter 7 of this guide.
And Visit Appendix F For Specific Categories
For a list of Google Business Profile Categories visit Appendix F of this guide.
Bookings
In This Section
The booking sections enables you to add a link from your Google Business Profile to your scheduling or appointment page. You can add a custom link or a link to one of Google’s approved third party booking vendors.
Desktop View
Mobile View
Step 1: Click “Edit Profile”
Step 2: Click “Bookings”
Visit Chapter 14 For Specific How To's
Step by step instructions for adding or editing bookings can be found in Chapter 14 of this guide.
Calls
In This Section
This section provides a call history of calls made to your Google Business Profile. An important part of how to quickly manage your Google business profile is how you handle and track calls into your business. By providing a call tracking number that forwards to your business, Google can report on the those calls for you to see. They do this all in the “Calls” section.
Desktop View
Mobile View
Step 1: Click “Customers”
Step 2: Click “Calls”
Visit Chapter 12 For Specific How To's
Step by step instructions on setting up and viewing call history can be found in Chapter 12 of this guide.
Q&A
In This Section
Taking the time to thoroughly complete the Q& A section from your customer perspective is a best practice on how to quickly manage your Google business profile. Answering frequently asked questions for visitors to your Google Business Profile helps distinguish your business from all your competitors because you’ve taken the time to provide information they don’t need to speak to you about to get the answer.
Desktop View
Mobile View
Step 1: Click “Customers”
Step 2: Click “Q&A”
Visit Chapter 13 For Specific How To's
Step by step instructions on providing answers to customer questions can be found in Chapter 13 of this guide.
And Visit Appendix I For A Q &A Deep Dive
For industry specific Q&A templates visit Appendix I of this guide.
Add Update
In This Section
This section is one of the most neglected because it requires consistent attention. You need to keep your profile updated. They way you do that is by adding photos, offers and posts on frequent and consistent basis.
Desktop View
Mobile View
Step 1: Click “Promote”
Step 2: Click “Add Update”
Visit Chapter 6 For Specific How To's
Ask For Reviews
In This Section
Generating fresh new reviews is very important because people look to reviews before deciding upon a business. They not only look at your star ratings, they read other people’s comments and they check to see how recent the reviews are. So, you need to keep reviews coming in.
Desktop View
Mobile View
Step 1: Click “Promote”
Step 2: Click “Ask For Reviews”
Visit Chapter 16 For Specific How To's
And Visit Appendix P For A Deep Dive Into Reviews
Detailed instructions on making the most of this section, along with tools to make it easier to generate and respond to reviews can be found in Appendix P of this Guide by clicking here.
Google Business Profile Carousel Cards
In This Section
This section shows you how to quickly manage your Google Business Profile by utilizing the carousel cards within your profile dashboard.
For more comprehensive Carousel Card info, visit Appendix E
Desktop and Mobile Views
Visit Appendix E For Carousel Card Details
For more comprehensive Carousel Card info, visit Appendix E.
Here's A Quick Look At Some Of The Carousel Cards
Add Update
This Carousel Card...
This carousel card is suggesting that it’s time for you to update your profile.
Step by step instructions on updating your Google Business Profile can be found in Chapter 6 of this Guide by clicking here.
Get First Your Reviews
This Carousel Card...
If you see this carousel card, you don’t have any Google Reviews for your business profile.
Step by step instructions on generating reviews can be found in Chapter 16 of this Guide by clicking here.
Complete Your Profile
This Carousel Card...
This carousel card is telling you that by completing your Google Business Profile, you’ll be discovered by more customers.
Step by step instructions on completing your Google Business Profile can be found here in this Chapter (Chapter 3) of this Guide by clicking here.
Turn On Chat
This Carousel Card...
If you see this carousel card it means that you’ve not enabled the GBP chat/message feature. Until you turn it on, visitors to your profile cannot message or chat with you through your profile.
Step by step instructions on enabling chat can be found in Chapter 10 of this Guide by clicking here.
Last Month's Performance
This Carousel Card...
This carousel card tells you the latest GBP performance report is available.
Step by step instructions on accessing and understanding your GBP performance report can be found in Chapter 15 of this Guide by clicking here.
Create An Offer
This Carousel Card...
This carousel card prompts you to create an offer for your profile to generate more business
Step by step instructions on creating an offer can be found in Chapter 6 of this Guide by clicking here.
Claim Your Credit
In This Section
This carousel card is offering you a Google Ads credit. Google typically offers these credits to encourage businesses to advertise on its platform.
Step by step instructions on claiming your ad credit can be found in Chapter 17 of this Guide by clicking here.
You've reached the end of Chapter 3
To learn more about GBP Carousel Cards, visit Appendix E of this Guide by clicking here.
